New paper on Mass imagineering, mass customization and mass production
New technologies are enabling individuals to have more input into ideation, design, production, and distribution of physical goods. For example, the Internet of Things can enable individuals to combine sensors etc., with mass produced and mass custom goods in order to create new types of environments – however they imagine them to be. For example, there are now Wi-Fi enabled light bulbs that can be configured in almost infinite varieties of original unique lighting scenes; and can be controlled by voice, SMS, tweet and so on. The Wi-Fi-enabled bulbs are offered by a global physical mass production company, while control apps are provided by separate competing global digital mass customization companies. Around these offerings, mass imagineering communities evolve as individuals share hacks online concerned with how to better imagine and engineer more sophisticated lighting scenes. This leads to word-of-mouth marketing for the mass production and mass customization companies’ offerings, as well as the ‘edge effect’ of extension of the diversity of lighting scenes. ProSEco provides a new platform for individuals, and companies, to rapidly engineer what they imagine by applying IoT and Ambient Intelligence to mass produced and mass custom goods. In a new paper in the Journal of Consumer Culture, Stephen Fox from ProSEco partner VTT, explains how the emerging phenomena of mass imagineering can enrich mass production and mass customization.